Disney decides to dis-continue Disney Infinity

Disney-Infinity-3.0 Star Wars_Starter PackDuring their earnings call today, Disney and Disney Interactive revealed that they would be discontinuing the Disney Infinity franchise. Apparently, their popular, best-selling take on the “toys to life” genre wasn’t doing as well as hoped, so they made the difficult choice to pull the plug.

What does that mean for the future of Disney Infinity 3.0? Well they will release the final set of characters (from Alice Through the Looking Glass) and Play Set (from Finding Dory), and that’ll be all she wrote. If you’re a collector, make sure to snatch up those figures!

See the announcement from Disney Interactive below or at the official site.

By now you may have heard the news that we have made the difficult decision to discontinue production of Disney Infinity. From the beginning, Disney Infinity was built for you?our fans?and I wanted to take a moment to thank you not just for your support over the years, but for creating a community that made Disney Infinity more than just a game.

Our goal for Disney Infinity was to bring the best of Disney storytelling to life in homes around the world, and with your support we accomplished that. We hope you had as much fun playing the game as we had making it.

So what?s next for Disney Infinity? We have two final retail releases coming, including three new characters from Alice Through the Looking Glass later this month, and the Finding Dory Play Set launching in June.

And as we turn to the next chapter in our story, I want to thank everyone who helped bring Disney Infinity to life, particularly Disney?s Glendale-based production and publishing teams, our external development partners, and of course the incredible Avalanche team for their tireless dedication to this project.

But most of all, I want to again thank you for making Disney Infinity a part of your lives?and for adding to the Disney legacy by being a part of this community.