To kick off the campaign, SEGA has teamed up with Red Bull and Brandon Semenuk where the latter has a rally race with Sonic the Hedgehog. Does the 3x American Rally Racing Champion hold his own against the fastest thing alive? Check out the clip embedded below to find out.
Fans can look forward to other Racing Around the World initiatives such as mobile game events, merchandise and even racing related sponsorships. If you want to follow the latest regarding this campaign visit the Racing Around the World website to see what’s going on with this project.
Sonic x Red Bull: Racing Around the World – Launch Trailer
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