Join Nintendo for the midnight Wii U launch festivities at the Nintendo World Store in NYC

As Nintendo does with pretty much any new product launch, the company announced that it will be celebrating the Wii U launch by throwing a big midnight shindig at the Nintendo World Store in NYC.

Reggie Fils-Aime will be in attendance to personally hand the first person in line a Wii U, and there will be no shortage of festivities along with giveaways for those also in line. To help support the Hurricane Sandy relief efforts, Nintendo will be selling limited edition New York-themed Mario T-shirts with all proceeds being donated to the American Red Cross

Read on for the schedule and additional info.

WHAT: Consumers will have the chance to be among the first in the world to purchase the Wii U console when the clock strikes midnight on Nov. 18 at Nintendo World in New York?s Rockefeller Plaza. Nintendo of America President and COO Reggie Fils-Aime will be on hand to count down the launch and sell a new Wii U to the first consumer in line. Fans waiting in line will get premium items (while supplies last) during the event. Note that supplies are limited, and systems will be sold on a first-come, first-served basis.
Nintendo is also selling New York-themed T-shirts with Mario?s image at the event. All proceeds from sales of the shirts will be donated to the American Red Cross in support of relief efforts from the effects of Hurricane Sandy.
The new Wii U home console offers entirely new ways for consumers to play games in HD and enjoy their favorite programming. More than 20 games will be available for Wii U at launch, which will be offered in two different colors and configurations. The Basic Set will be offered in white at a suggested retail price of $299.99, while the Deluxe Set, which includes higher storage capacity, additional accessories and the new Nintendo Land video game, will be offered in black at a suggested retail price of $349.99.
More information about Wii U can be found at
WHO: Adults, teens, tweens, parents, video game fans and consumers
WHEN: Saturday, Nov. 17, 2012
Launch event: 6 p.m. – midnight
WHERE: Nintendo World at Rockefeller Plaza
10 Rockefeller Plaza
New York, NY 10020