News

SEGA appoints Justin Scarpone as head of Transmedia

Whether you like it or not, Video Games are taking over the world. After a decade plus of Comic Book properties getting the spotlight in popular culture, Video Games is now stepping up and creating products that can be enjoyed worldwide. SEGA. who’s seen success with their Sonic the Hedgehog movies, animated series and related merchandise apparently is looking to monetize their other popular properties such as Persona and Like a Dragon.

In their attempt to do so SEGA has appointed Justin Scarpone to lead the company’s transmedia strategy. For those who need a refresher on what transmedia means, it’s essentially the telling of stories via multiple mediums such as TV, books, games etc. Scarpone is no stranger to the task, as he has spent 17 years assisting Disney in expanding it’s video game portfolio and was instrumental in helping launch titles such as Marvel Future Fight, LINE: Disney Tsum Tsum and Kingdom Hearts in Asia. He was also responsible for the licensing and distribution of consumer products for Disney Brands such as Pixar, Marvel and Star Wars in Japan.

I’m certainly rooting for Mr. Scarpone’s success as I would very much prefer that Like a Dragon merchandise be produced and sold domestically (I still never got those hangers they sold abroad). So let’s hope he and his team will produce plenty of products that will bring joy to fans of SEGA properties worldwide!

 

Stan Yeung

Recent Posts

Recruit Phaethon’s #1 fan in Zenless Zone Zero version 1.7 coming April 23rd

Tsundere gothic fangirl or Gentleman Thief Troy Baker…I wonder which character I’m rolling for?

2 days ago

Magic: The Gathering Tarkir: Dragonstorm Expansion review

Explore the realm of Tarkir once again with the newest Magic: The Gathering expansion.

2 days ago

PEPPERED: an existential platformer review for PC

Save the world, or get a job? Decisions, decisions.

2 days ago

FragPunk gets a console release date along with crossplay and cross progression

NetEase Games' stylish, free-to-play 5v5 hero shooter is finally on the receiving end of a…

2 days ago

Blue Prince beckons you to enter the manor at Mt. Holly today on PC and consoles

I could’ve sworn the bathroom was right here yesterday…

3 days ago

Sloclap’s arcade-style soccer title, Rematch, gets a release date, SKU details and an open beta

I thought the Golden Rule was "Do unto others as you would have them do…

3 days ago

This website uses cookies.