This rebranding or reincorporation won’t affect the busy Darksiders dev, but rather will just consolidate and streamline the THQ brand. So, based on the amusingly straight-to-the-point statement from THQ Nordic, it’s all good.
Read on for the non-press release below.
This is not your standard press release. Instead, we would like to make this corporate statement regarding our company Nordic Games reincorporating to THQ Nordic.
Obligatory Flashback Part (in only 2 paragraphs):It all started out in Sweden in 2008 as a mini-venture to self-publish such illustrious titles likeDance Party Club Hits, Kart Racer and Truck Racer (just to name a few) on PlayStation 2 and Nintendo Wii. The following year, we landed We Sing, a million-plus selling karaoke franchise for Nintendo Wii. In 2011, with our first of many acquisitions to come, Nordic Games began its transformation from small scale, two-platform games publisher to a multi-platform, multi-genre global player.
One could say the most defining moment for our company happened in 2013, grabbing headlines like; ?Who the FUCK is Nordic Games??, ?Darksiders Gets Bought By?Nordic Games??, and ?Nordic Games explains who the f they are, plans for THQ assets?. Funny enough, back then, this was so true. Until that point, we had been a low profile publisher uttering expletives of our own along the way, and all of a sudden we found ourselves in the international gaming media spotlight. We knew then, with great certainty, that we?d just made the best deal in our company?s history.
Nordic Games By The Numbers:
Since our formation in 2008, we proudly look back on 8 years of continuous growth on all (!) aspects of our business, not just the bottom-line. During that time, 16 individual IPs and franchise acquisitions were concluded, resulting in a catalogue of more than 250 actively sold games, over 60 trademarks, hundreds of web domains and a few patents for hardware and software.61 game development projects were initiated and have launched, and most importantly, we have created 82 jobs (if you include external development teams this number amounts to 325) and pride ourselves on our very, very, very low staff fluctuation, which basically amounts to zero.
Two development studios were setup ? one located in Phoenix, Arizona (let?s hope Donald Trump reads this), the other one in Munich, Germany, and we have managed to grow our group wide team size from 2 in 2008 to 84 team members today.
Introducing THQ Nordic (the KISS part):
Whilst we take great pride in our Swedish roots and accomplished a great deal under the Nordic Games masthead, we decided it was time to incorporate the THQ name. Those key brands will continue to shape our business in a meaningful way going forward, and THQ Nordic represents a core approach of doing much more than ?owning? a highly competitive portfolio of IPs. We cherish them, and align them with the very best development resources to expand upon them with the level of experience that communities and established fan bases expect and deserve. Side note – another upside to this whole rebrand thing is we don?t get asked about the Nordic Game parties at Gamescom anymore ? it was the other guys who threw them.With this rebrand we are entering the next phase in our company?s evolution.
As of now we have 23 game projects in development, 13 thereof have not yet been publicly announced, but are sure to be in the next months. Needless to say, the majority of these projects are based on former THQ owned IPs and franchises.
As far as the logo design is concerned, Lars Wingefors, founder and owner of THQ Nordic (formerly known as Nordic Games) would like to say this:
?As for the new logo design, we literally stumbled across it when browsing some art files, after we bought the THQ trademark and figured: why not? We hope the reception from our partners is less ambivalent but we?re OK either way. We invite you to our Gamescom booth to play our games and see the logo in large-scale format.?
Please visit us in Cologne and stop by our booth to take a look at our current projects and also some of our upcoming games. If you?re not interested at all, you can still pop by to charge your mobile phones, hunt Pok?mons, or just hang out and chat with us.
THQ Nordic at Gamescom 2016:
Entertainment area: Hall 8, C20
Business area: Hall 4.1, D21TL;DR:
Nordic Games + THQ = THQ Nordic from now on, due to numerous reasons explained in a bit more detail in the text.
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